Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits.
The author draws on her 25 years of experience designing successful brands to share best practices for branding and design, including establishing your brand strategy, selecting the design team, managing the design process and sourcing materials. Distributors, bar owners and retailers explain what they look for when considering which brands to carry, and successful small batch distilleries provide readers with insights from the front lines.
This book is rich with visual inspiration for distillers, designers and spirit lovers. Over 150 images from across the country provide examples of excellence in packaging. It offers expert advice for distillers and other specialty producers looking to create a premium brand that succeeds in the marketplace.